Most of the bloggers are skeptical to decide which online earning
model they should choose for their blog or website, and if you are among
one of those then you are in the right place. We will provide you a
detail information and facts about the two most popular online earning
models i.e Affiliate Marketing and Google AdSense that will help you to
decide which one to choose for your blog & how to earn maximum money
from these two models + Best alternate for affiliate marketing &
Google AdSense.
There has always been a debate between affiliate marketing and Google AdSense like which one is more profitable and better. Some experts suggest Google AdSense whereas some experts suggest affiliate marketing.
There is no doubt about the fact
that you can earn millions from both these models, but there are lot of
factors like blog traffic, blog type, content(niche), blog design,
location, audience etc that play their role for successful earnings. You
will get to know about lot of important things that you might not have
heard before.
In this post we will cover following topics:
- Google AdSense
- Affiliate Marketing
- Can You Use AdSense & Affiliate Marketing Together
- Best Alternate For AdSense & Affiliate Marketing
1. Google AdSense
Everyone
of you know that Google AdSense is a free online earning program that
pays you certain amount of money for every genuine click depending on
the location and CPC(Cost-Per-Click) of keywords.
There
are thousands of bloggers who have monetized their blogs with Google
AdSense, some of them earning very good money, but some of them are
earning only few dollars and looking for ways to increase their AdSense
earnings.
Do
you know that most of the new bloggers initially monetize their blogs
with AdSense. Some of them continue to monetize with AdSense, but some
of them leave AdSense and focus only on affiliate marketing.
Google
AdSense is ideal for newbies(new bloggers) for two reasons: One,
earning from affiliate marketing is not that simple it takes time,
experience, skills and relevant traffic and Second, initially new
bloggers don't have the solid idea about their blogging niche, so they
are not sure about the type of products they should promote on their
blog. Even if they put banners or write articles to promote products or
services, there are chances that they will fail to produce a single sale
for months.
What Google AdSense do?
Google
AdSense uses AI(Artificial Intelligence) to generate ads or to suggest
and place ads relevant to content and visitor's location. So it means
that AdSense takes all the headache for placing the right ads to your
blog, you don't need to worry. If you manage to bring at least traffic
around 2000 views per day having an RPM around $1.4 you can earn $2 to
$3 per day. The more quality content you write the more relevant ads
will be displayed and relevant ads lead to more clicks, more clicks mean
more revenue.
Besides
new bloggers Google AdSense is ideal for multi-niche blogs like News
and Magazine blogs etc because they consist of random content from
different niches for which affiliate marketing may not be the ideal
option. As we have just mentioned AdSense display ads relevant to
content by itself.
Another question is: How much you can earn from Google AdSense?
It
depends on lot of factors like your blog traffic, type of
content(niche), RPM, CPC, CTR, design, location, audience etc. Blogs
with high CPC content earn more whereas blogs with low CPC content earn
less. High CPC content blogs have RPM(Average earnings per thousand page
views) above $5 whereas blogs having low CPC have RPM around $0.40 to
$0.70.
CPC(Cost
Per Click) plays a very important role in your AdSense earnings. Do you
know that every keyword or keywords have a different CPC. Advertisers
pay different amount for different keywords based on location and
network.
Average
CPC varies widely by business and industry type, but the average CPC
across all industries is approximately $2 to $2.32. Remember that every
keyword has different Bid Rate per click and it also varies from country
to country. Advertisers from countries like United States, UK, Norway,
Canada etc offer high bid rates as compare to countries like India and
Pakistan.
Here are some of the keywords that have the highest CPCs:
- Insurance: $ 59 CPC
- Gas/Electricity: $57 CPC
- Loans: $50 CPC
- Mortgage: $44 CPC
- Attorney: $48 CPC
- Lawyer: $43 CPC
- Donate: $42 CPC
- Conference Call: $42 CPC
- Degree: $40 CPC
- Credit: $38 CPC
You can use the free Google Ads Keyword Planner to find the high CPC keywords, Competition & Search Volume.
To get the answers related to these questions:
- What Are RPM, CTR & CPC in Google AdSense?
- How To Earn $100/Per Day With 15,000 Visits Per Day From Google AdSense?
- 8 Tips To Increase Your AdSense Revenue?
Read this article:
Affiliate Marketing
Affiliate
Marketing is a way to earn certain amount of commission(money) by
selling a product or service of a company. Let's say you register for an
affiliate program and put its product's banner on your blog with your
affiliate link. A visitor visits your blog, clicks the banner and
purchases that product from company's product page. Now that company
will pay you certain amount of commission for producing a sale. This is
how affiliate marketing works.
There
are different ways to promote a brand, service or a product. Mot common
way is to put banners with your affiliate links on your blog. The other
way is to write articles/posts about the products or services and
insert your affiliate links of those products or services within the
content like Best smartphones to buy in 2020, Top 10 web hosting
companies, iPhone 11 review etc.
Affiliate
Marketing is ideal for blogs with single niche because there are higher
chances of producing sales. For example you have a blog about WordPress
blogging. You can write reviews about web hostings, you can recommend
web hosting & offer discounts, you can recommend WordPress themes,
you can recommend WordPress plugins, you can recommend books about
blogging etc. So all these products or services are relevant to your
content, so visitor might be interested to purchase one of them.
Often
bloggers monetize their blogs with Google AdSense, but later they
decide to quit Google AdSense and prefer only affiliate marketing. There
are various reasons for quitting AdSense: One, they believe that it
could effect website ranking because AdSense Ads generate lot of
Javascript, Second they think Google ads disturb the readers and they
might not return to their blog, Third, they believe that they can earn
more money as compare to Google AdSense.
Third
reason is more reasonable that you can earn more money via affiliate
marketing as compare to Google AdSense because in affiliate marketing
you earn certain amount of commission for producing sales whereas on
Google ads you earn certain amount of money per click, which is often
little. In affiliate marketing the more expensive the product or service
is, the more commission you earn.
Let's say Kinsta is
a premium WordPress web hosting company that offers a very lucrative
affiliate program, pays up to $50 to $500 + 10% recurring commission for
producing a single sale. Now compare it with Google AdSense like in
order to earn $500 you need a very good traffic to your blog and certain
number of clicks on Google Ads whereas using affiliate marketing you
can produce $500 with just one sale. This makes affiliate marketing so
powerful.
Let's
compare two blogs both having the same number of visitors i.e
40,000/month. One is monetized with Google AdSense and the other is
monetized with Affiliate Marketing. The blog with Google AdSense would
have a potential of earning $30 to $60 per month whereas the blog with
affiliate marketing would have a potential of earning $1,000 to $8,000
per month. It has been proven practically as well.
So
by affiliate marketing you earn smartly and more. If you create high
CPC content you can increase your Google AdSense earnings massively, as
we mentioned earlier.
There are hundreds of thousands of affiliate programs available to join on internet. Have a look on some of our affiliate programs as well.
Can You Use AdSense & Affiliate Marketing Together
Yes
you can use Google AdSense & affiliate marketing together. One of
the world's leading blogs like Tech Radar, How-To-Geek, Life Wire etc
use both affiliate marketing and Google AdSense. You can monetize your
blog with Google AdSense and also write articles, place banners with
affiliate links as we mentioned earlier.
Above
mentioned blogs are very huge with plenty of categories, bring millions
of visitors per month, so that's why they might have been monetized
with AdSense as well, but if you talk about top single-niche small or
medium-size blogs with few categories often monetized with affiliate
marketing only. There is a possibility that Google ads might distract
visitors from the products or services that they promote.
Best Alternate For AdSense & Affiliate Marketing
There is another way to earn money from
your blog without Google AdSense and affiliate marketing by selling your
own products and services via your blog. This is also one of the best
ways to earn money online.
Let's
take the example of WordPress blogging again. Along with blogging
tutorials and guidance you can sell your own books, your own WordPress
plugins, your own WordPress themes, your own WordPress hosting services,
your own blog/theme development & customization services etc. This
way you will not earn a certain amount of commission rather you will
earn full amount.
Selling
your Own Products provides more security to you as well. You know that
if someone breaches the Google AdSense policies it can demonetize his
blog and when you talk about affiliate marketing, let's say the company
whose affiliate program you had joined and earning money could end its
affiliate program, though there would be plenty of similar affiliate
programs available that you can join, but still there are some
insecurities.
You can use all three ways together as well i.e Google AdSense, Affiliate Marketing & Selling your Own Product.
Conclusion
You must have got lot of understanding about Google AdSense and affiliate marketing. We hope that it will be much easier for you now to decide which way of earning is more suitable for your blog.
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