How to Upgrade Google Universal Analytics to Google Analytics 4 (GA4) on Blogger Website

Google will stop Universal Analytics on 1st July 2023, so you can upgrade to Google Analytics 4 now. Google Analytics provides more data and customization options, allowing you to prioritize your own interests. This guide explains GA4 conversions, migrations, and how to begin on the new platform. Upgrade now for improved new reporting capabilities, enhanced features and predictive insights make this next-gen GA more powerful than ever.

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What is Google Analytics 4?

Google Analytics 4 is a new web analytics tool that analyzes customer metrics beyond traffic tracking. Google Analytics 4 tracks all customer interactions on different platforms and uses AI to gain insights. It prioritizes customer privacy. Despite privacy laws like GDPR and CCPA, GA4 offers advanced insights with privacy-focused tracking, cross-channel data measurement, and AI-driven predictive analytics.

How to Set Up Google Analytics 4?

Since Google Analytics 4 can be used for your website or application (or both), there are two separate setup processes. They are outlined below.

Alongside an Existing Universal Analytics Property

If you currently have a Universal Analytics property for your website, then set up of a Google Analytics 4 property can be completed with the GA4 Setup Assistant.

Login with your Analytics Account.
In Google Analytics, hover over the gear icon / click Setting » "Admin"At the bottom left of the page.
You can have multiple accounts in Google Analytics. Each account can have multiple properties. In the account column, select determines which properties you can upgrade to GA4. From the Admin page, you can navigate to your different accounts and properties using the drop-downs along the top of the page.
In the Property column, select the Universal Analytics property that currently collects data for your website.
Now you should get the following warning message

A On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, migrate your original property settings to a Google Analytics 4 (GA4) property, or they'll be copied for you to an existing GA4 property, reusing existing site tags. Dismiss Learn more Manage GA4 migration

Click on the Manage GA4 Migration then, you will redirect to GA4 Setup Assistant otherwise in the Property column, select GA4 Setup Assistant.

Click on "Get started" under "I want to create a new Google Analytics 4 property."

If your site uses the gtag.js tag, you can "Enable data collection using your existing tags." Click on "Create Property."

Now your Google Analytics 4 connected with Google Universal Analytics

If you are unable to "Enable data collection using your existing tags," it’s for one of three reasons.

Your website builder/CMS doesn’t yet support the gtag.js tag.
You are using Google Tag Manager.
Your website is tagged with analytics.js.

In all three cases, you’ll need to add the tag yourself.

Click on Click on your GA4 property

Your GA4 is connected to your site but Collection website and app data is Not started. Now Click on the Greater then arrow (>) behind of the Not started.

Now you will get the small popup notification then click on Mark as Complate.

Collection website and app data showing DATA NOT FOLLOWING so, now click on Data Streams option.

Click on the Greater then (>) arrow on Data Streams section.

After Click on the Greater then (>) arrow you can see the next slide popup page. Now you can see the warning message and click on the View tag instructions button. You will redirect to the GA4 installation instructions page.

Install with a website builder or CMS - If you manage your site using one of the platforms Site Kit Plugin or Monsterinsights plugin on wordpress, Wix, Squarespace, Duda, Durpal, Typo3, one.com , you can finish setting up your Google tag without making changes to your code. Just type your website adress and Scan. If you are using other platforms like Blogger Click on Install manually.

Now you can get the Google Analytics tag for the account. Copy the Google Analytics tag code and paste it in the between of the header tag or just below the <head> or just above the </head> element. Don’t add more than one Google tag to each page.

Do you want to use GA4 with Google Tag Manager? - For additional features including multiple tag management and enterprise workflows, install and manage Google Analytics 4 with Google Tag Manager. Learn More about How to Add Google Analytics 4 with Google Tag Manager?

Google Analytics for Firebase

To upgrade your Firebase account to Google Analytics 4, follow these steps:

Log in to the Firebase console.
Go to Analytics > Dashboard on the left panel.
Click “Begin upgrade” in the banner at the top of the page.
Follow the on-screen instructions to complete the upgrade.
Once upgraded, you can find app analytics in both the Firebase console and Google Analytics.

Benefits of GA4

GA4 is designed to provide more actionable view of user behavior and enable you to optimize for lead generation and conversions.

Below are just a few of the ways you can take advantage of the new features in GA4:

Enhanced Event Tracking - Use GA4 for better event tracking than traditional Google Analytics. New event tracking: track scroll depth, video engagement, file downloads, and more.
Robust Conversion Tracking - GA4 offers improved conversion tracking options, including tracking web and app conversions and creating custom events for business-specific actions.
New Funnel Mapping - GA4 offers improved flexibility, accuracy, and customization for enhancing the customer journey. The new funnel mapping features allow tracking of user behavior and visualizing their flow through your site or app.
Predictive Analytics - GA4's predictive analytics improves user behavior insights, leading to better decisions on optimizing digital marketing for maximum impact. Personalize campaigns, improve retention, and increase conversions with predicted user behavior.
Monetization Reports - Use GA4's new monetization reports for precise revenue and user behavior data on lead generation. Analyze data to optimize site navigation, marketing, and content, identify upsell opportunities, and improve customer retention with personalized campaigns.
Integrated Demographic Reports - GA4's new demographic reports give B2B firms precise insights on user behavior, including age, gender, and interests. This data can help tailor marketing strategies and messages for specific audience segments.
External Data Enhancements - Google Analytics 4 allows for integrating external data into your reports, providing deeper insights into user behavior, clustering, and micro-segmenting for better conversions.

conclusion

GA4 is a robust analytics tool with cross-platform tracking, improved data control, and AI-driven insights for valuable audience insights. Setting up GA4 is quick and easy. It takes less than 10 minutes, so no need to delay. Questions remain on how to optimize GA4. Attend my webinar for guidance on transitioning to GA4 and unlocking its full potential. Please be succinct in your writing.