Keyword research tools help you to find a profitable niche and profitable keywords for your website articles & YouTube videos that increase your earnings and traffic exponentially. There are plenty of keyword research tools in market like SEMrush, Adzooma etc, but they are not free. So, once again Google comes to help you because Google Ads offers one of the best free keyword research tool i.e Google Ads Keyword Planner.

Keyword research tools help you to find a profitable niche and profitable keywords for your website articles & YouTube videos that increase your earnings and traffic exponentially. There are plenty of keyword research tools in market like SEMrush, Adzooma etc, but they are not free. So, once again Google comes to help you because Google Ads offers one of the best free keyword research tool i.e Google Ads Keyword Planner.

Signing-up for Google Ads and accessing the Google Keyword Planner tool is bit trickier and often people sign-in for Google Ads and stuck in the next step, they get confused like what to do next because Google Ads asks you to create a Campaign and presents you different options, which we have nothing to do because we are only interested to use the free Google Keyword Planner tool.

In this tutorial we will guide you step-by-step to how to sign-up/sign-in for Google Ads and how to access and use the Google Keyword Planner tool.  

• Open Google Ads Official Page .
• Click Sign-In.

• Click "NEW GOOGLE ADS ACCOUNT".

 

 

• If you are already Signed-in with your Gmail account, the sign-in step will be skipped and you will be redirected to this page.
•  If you are not already signed-in it will ask you to enter your email and sign in. 
• Click "Switch to Expert Mode" link.

• Click "Create an account without a campaign" link.

• Choose & confirm your Business Information. 
• Don't worry you don't have to pay anything.
  
• Click SUBMIT.
  

 

• You have successfully signed-up now. 
• Click "EXPLORE YOUR CAMPAIGN".

• Click "TOOLS & SETTINGS" icon at top right-corner.
• Click "Keyword Planner".

• Click "Discover new keywords" option.
  

 

• Choose "START WITH KEYWORDS".
• Type your keyword or keywords like blogging or best blogging platform etc.
• You can also change the location here. It is better to choose the location of target audience.
• Bid rates also vary from location to location. First world countries like United States, UK etc offer higher bid rates as compare to other countries. You will learn about bid rates below.
  
• Click "Get Results"
  

 

• It will show you lot of information here like:
  
• Avg. monthly searches tells you the search volume for a keyword. It shows the average number of searches for a keyword and its close variants based on the month range as well as the location and Search Network settings you selected. You can use this information to see how popular your keywords are during different times of the year.
  
• Competition tells you how competitive ad placement is for a keyword, specific to the location and Search Network targeting options that you've selected. The level of competition i.,e Low, Medium, or High is determined by the number of advertisers bidding on each keyword relative to all keywords across Google.
• Top of page bid(low range) tells you the lower range of what advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings. The average CPC of your keywords may vary.
• Top of page bid(high range) tells you the higher range of what advertisers have historically paid for a keyword’s top of page bid, based on your location and Search Network settings. The average CPC of your keywords may vary.
• Remember that every keyword has different Bid Rate per click and it also varies from country to country. You can see that for keyword "blogging" the bid rate is very low. Lower range is $ 0.030 and higher range is $0.22. This is why some blogs & YouTube channels earn lot of money from Google AdSense and some earn very little money. 

 

 

• Here we have searched the most profitable keyword "insurance" for which advertisers pay the highest amount of money per click on ads relevant to the keyword .
  
• You can see that lower range for keyword "insurance" is $16.09 per click and the higher range is $61.52 per click. You can also see that for keyword "car insurance" the higher range is $153.89. It is super amazing. 
  
• You must have noticed that the keywords that have higher bid rates there is HIGH competition and where the bid rates are low there is LOW competition. So it means that people do lot of research before they choose keywords for their articles and ultimately write content for keywords with high bid rates.
  

• There are lot of other things to explore on Google Keyword Planner. You must have got idea that how much keywords are important for your content and by choosing the right and profitable keywords you can increase your earnings and website traffic exponentially. 

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